Grant Alyward - Senior Consultant

Grant Alyward




·       8 years specialist coach, facilitator & training consultant
in personal impact, leadership, management skills & creativity

·       Managing Director “The Source - CR Ltd.”

·       13 years with leading FMCG Companies
Kraft Foods (UK), Unilever (France), Mars Corporation (France)

·       Professional actor 6 years (London’s West End, TV, Film)

·       Bilingual English and French and culturally integrated

Relevant Experience

1.    Consultant - Learning and Development


-          Vodafone Group, High Impact Presenting / High Impact Selling programmes for UK, Germany, Spain, Italy. (ongoing)

-          Johnson Controls International High Impact Service Programmes with Aramark at BP (ongoing). Currently developing a global Customer Service Strategy for JCI

-          Biomerieux France: The Art of Discourse, Language and Communication,  Acting for Negotiation, Strategy development facilitation (ongoing)

-          BNP Paribas / Cetelem France: Leadership development programmes  for High potentials and leaders in transition (ongoing)

-          Meeting Magic ltd - Associate facilitator (ongoing). Various clients see below.

-          Bhs – Cultural identity work and strategic coach to food service director 07.

-          Masterfoods France: Creation/facilitation of High Impact Presentation programme for senior food team with individual coaching follow up.

-          Blueprint Management: Delivery of French speaking global sales training for Reckitt Benckiser 07 / 08 & Presentation Skills McCain Foods

-          NATS (Air Traffic Controllers): Corporate actor supply to Managing People workshop & personal impact facilitation.

-          BP in Algeria (05 – 07) Bilingual actor / facilitation of 8 Coaching Masterclasses & personal impact coaching.

-          Theatre workshop during leadership seminars for Societe Generale (Oxford France).


2.    Consultant - Identity & Innovation

-          Brand Work includes; Spam, Coca Cola, Heinz, Volkswagen, Allied Lyons, Princes Foods, Motorola, Kraft Foods (Global Coffee Innovation project)

-          Cultural / Strategic Identities – Geest (Mariner) (2005) LFH, (2005) Kelly Services, (2006)

-           Bhs Food Services (2007) – Strategic Positioning, branding & identity. (2007)


3.    Creative Consultant - Specialist Interventions: (Creative Communication and film production)

-          Corporate film written, produced and directed for Johnson Controls

-          Coca Cola: Multiple creative interventions including, film, theatre and musical production, for product launch incentive schemes & account activation.

-          BHS Food Service: Theatrical training sketches for Food Service Conference.

-          T-Mobile, Motorola, Orange: - Disruptive theatre at product launches, conferences etc.

-          Kelly Services: Film exploring people implications within their business.

-          Gala Casinos: Internal communication film creation & direction.


4.    Facilitation  - key programmes include:

-          Government Bodies: General Dental Council, Youth Task Force, National Health Service – Next Stage Review 

-          Coca Cola: marketing workshops, creative brand explorations.

-          Masterfoods UK: Category strategy exploratory workshop.

-          Punch Taverns – national programme of qualitative research workshops.

-          Creativity workshops for various marketing agencies. (Clients inc: Kelly Services, Pernod Ricard, M&S, Northern Foods, Volkswagen, Hormel Foods & more).

-          BAT: International Team Building / culture and values exploration Event (2005)

Education, professional training, affiliations and leadership positions



2000 to 2001  Guildford School of Acting – MA in performing arts

1986 to 1990  Loughborough University of Technology

                   - BA (Hons) Business Administration with French (2.1)

1979 to 1985  Sir William Borlase’s School, Marlow

                   - GCE A level French (A) - Physics (B) - Chemistry (A)



-          Bilingual English / French. Knowledge of Spanish and German.

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