Our Featured Partner in
Newsflash this quarter is AD-Creative.
They have just finished a ground breaking
project……..here’s a glimpse.
talk electrical, think of all the gadgets and stuff
that you have that is
electrical, both home and business, the sheer range and depth of choice is
Our experience with Elkjop - Scandinavias largest electrical retail group is long
standing and covers the full range of retail design, our most recent
project opening in May 2008 was the opening of our latest format scheme
across 6000 sq m of brand new space in Lorenskog
Oslo. Gadget heaven, covering two floors and every conceivable category in
Breaking this down into easily understood chunks for the
customer was our first priority with a new store navigation system based on
clarity, inspiration and explanation. Combine this with a few simple exclamation points
and the whole retail experience becomes a clear welcoming conversation.
Our approach has always been to orchestrate the best players
in the retail mix (product, place and people) then get the tune together.
Up the tempo
on fast moving lines and create slower pieces where the product needed the
So how did all this mighty clever design stuff actually do?- the new store is simply the largest in terms of sales
within the group by a VERY substantial distance.
Key? - keep it clear, keep it simple and keep it RELEVANT.
For further information
on this exciting project please visit their website:- www.adcreative.co.uk